Smart Bids Feature Overview & Setup Guide

Purpose and Capabilities

Smart Bids allow advertisers to set a custom CPC (cost-per-click) bid for specific traffic sources (source IDs) within the same campaign, without the need to create a new one. The bid can be set based on the performance of a particular source and can differ from the default bid set at the campaign level.

What Smart Bids can do:

• Set higher or lower bids than the default CPC for selected source IDs.
• Enable more efficient budget allocation by prioritizing sources with better performance.
• Avoid completely blocking a source by simply lowering the bid — a softer control mechanism.

How it works:

• Smart Bids only influence the bid amount used in the auction.
• If the campaign wins the auction, the custom bid amount is charged.
• In campaign reports, the actual cost is logged in the cost field.

Example

• Default CPC: $0.01
• Smart Bid for one source: $0.02
• Campaign gets:
  800 clicks at the default bid
  200 clicks at the Smart Bid rate
• Final cost: = (800 × $0.01) + (200 × $0.02) = $12

When to Use Smart Bids

Smart Bids are useful in the following scenarios:

How to Set Up Smart Bids

Smart Bids are available for all campaign types:  (Segmented & Unsegmented)

Setup steps:

1. Go to the Targeting tab (this is also where source blacklisting is managed).
2. Scroll down to the Smart Bids section.
3. Click Add Smart Bid.

4. In the pop-up window:

• Enter source ID
• Select one or more countries (from those already targeted in the campaign)
• Set the desired CPC bid

5. Click Save.

Once saved, your bid will appear in the Smart Bids list. From there, you can:

• Edit bid values
• Delete or add new Smart Bids as needed

How to Analyze Performance

Filter by GEO and Source ID

Summary

Smart Bids are available for all campaign types:  (Segmented & Unsegmented)