Advertiser tracking URL placeholders
These are the tracking URL placeholders that are used to track interesting data through the campaign URL and advertiser's tracking system:
| Placeholder | Description |
|---|---|
{impressionID} |
id of the impression |
{clickID} |
id of the click |
{publisherID} |
id of the source |
{sourceID} |
id of the subsource |
{siteID} |
id of the site |
{spotID} |
id of the spot |
{browser} |
user's browser |
{device} |
user's device |
{language} |
user's language |
{country} |
user's country |
{email} |
for campaigns with email passing |
{projectID} |
id of the project |
{projectName} |
title of the project |
{isp} |
Internet service provider |
{ip} |
user IP |
{ua} |
user agent |
{referer} |
referer |
{domain} |
domain of the site |
{price} |
bid price |
{creativeID} |
id of the creative |
{campaignID} |
id of the campaign |
{campaignName} |
title of the campaign |
{userID} |
unique user id |
{cluster} |
name of the cluster |
💡 Placeholders are not case-sensitive, which means that {impressionID}, {impressionid}, {ImprEsSionID} will be mapped to the same value.
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