What is IP Targeting? IP targeting is a method of showing ads to users from a specific range of IP addresses or excluding unwanted IP ranges. Why Use IP Targeting? Improve Audience Quality * Exclude low-performing regions (e.g., countries/regions/cities with poor conversion rates). * Focus on locations where

Purpose and Capabilities Smart Bids allow advertisers to set a custom CPC (cost-per-click) bid for specific traffic sources (source IDs) within the same campaign, without the need to create a new one. The bid can be set based on the performance of a particular source and can differ